Using Personality Styles to win your customers

To sell effectively you would want to be able to tell what personality type your customer has. Being able to figure out the personality type of your customer you can target for maximum effectiveness towards your marketing efforts.

Focus your marketing tactics to their personality type by using our handy guide here to win your customers.

If your customers have D personalities:

Get straight to the point. D’s are decisive, task-oriented and they want to get things done ‘fast’. Therefore, skip out superfluous details and emotional appeal, they are not interested in such information. Let them have the final say in what happens and that they have the control of the situation. As they absolutely hate feeling like they are being taken advantage of, so do not try to upsell or being too pushy, they know what they want and would only want to hear how they could benefit from what you are selling.

Your customers may likely be D personalities if they are: Managers, CEOs, Leaders, or are in positions of authority.

If your customers have I personalities:

An I style personality needs color, images and fun. They also respond well to emotional appeals, and are people are people-oriented. Keep them entertained! Selling to them, let them know how this product will improve their relationships or make their lives more interesting and exciting. Skip the details, you will lose them as they hate being bogged down with that stuff.

Your customers maybe I personalities if they are: Hospitality, Service industry or work that is very sociable, people-centered and offers them a chance to talk a lot to strangers.

If your customers have S personalities:

This personality style needs reassurance. They like things to be stable and predictable, and does not like sudden changes. The S personality type is a people oriented, they are loyal and appreciate emotional appeals. Give them a reason to trust you, and you will have a loyal consumer. They are likely to purchase a product if it appears to be able to improve their relationships or home life.

Your customers may be S personalities if they are: Teachers, Nurses, work that has a lot of structure, routines and security.

If your customers have C personalities:

They want to make an informed decision, and they do not want to waste their money on something that doesn’t deliver. Give them the facts, as they will never make a purchase without researching it first. So you do not try to rush them, but rather present them with the meaningful data and let them make the rational choice.

Your customers may be C personalities if they are: : Accountants, Bankers or work that requires an ability to pay extreme attention to details

The sharing that we provided here are for an example of how you could use limited knowledge about a customer. From their job title, would somewhat assist to inform some of your marketing choices in approaching them. It is always best to speak the same language as your customer, meaning getting to know your customer’s personality.